Cybersecurity Series | Chapter 0
Introduction: Meet TASC
By Jules | 10 August 2025 | 5 min. read
Chapters
Chapter 0: Introduction
Chapter 1: The PIP Session
Welcome to our cybersecurity series!
Meet Talon Security Consulting (TASC)
TASC will be our protagonist for this series. We’ll be going through and solving their problems and sharing key learnings, templates, guides, and plug-n-play style content that you can use to DIY if you’re in a similar position.
About TASC (from infographic)
- Headcount: 20
- Revenue: $3M ARR
- Industry: B2B consulting (cybersecurity)
- Services: security audits, vulnerability testing, regulatory intermediation
- Persona type: mid-sized enterprise
Their Problems, Priorities, and Goals
TASC’s managing partners identified these as their main priorities and goals.
Problems
- “Digital marketing doesn’t work for us. We’ve tried so many things, from LinkedIn ads to content posting, but with no results.”
- “Our partners can’t keep going to more meetings to get more clients. It’s unscalable.”
- “We need more leads.”
Priorities
- Brand-building
- Increasing visibility online
- Getting more clients
- Getting out there
Goals
- Become a top-tier cybersecurity consulting firm serving mid-sized enterprises
- Reduce client acquisition’s dependency on partners
- Scale
- Reach $10M in annual recurring revenue (ARR)
Sound Similar?
If you identify with one or more of the problems, priorities, or goals above, then you’ll find something of value in this series.
We’ll start tackling the beast one piece at a time—starting with problem identification and prioritization.
Chapter 1: The PIP Session
Not all problems contribute equally or are even worth your focus during the climb to the first few millions. Knowing how to prioritize what to focus on is actually half the battle.