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Our Framework for Interest-Based Content Creation (with Examples for CFOs)
Get our step-by-step framework for generating content that your ideal audience actually wants to stop scrolling for.
Introducing Digital Farms
If you want to avoid stagnation in 2025 and beyond, it’s time for you to adopt a new mindset in your approach to digital marketing: the digital farm framework.
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Understand Your Audience
Understand and Create Value
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All Things Content Strategy and Creation
Stories
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Understand Your Audience
The audience is key to any successful content engine or content marketing campaign. Learn the core tools you need to identify, analyze, and understand your audience, so that you can tailor your messages to be effective.
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Technical
Tutorial
Long Guide
Quick Read
What Makes a Good Buyer Persona (ICP)?
What makes a good buyer persona? How do you strike the balance between too much and too little detail? Find the answers to these questions and more in this installment of the CQ Series.
Introducing The D-Model
If you got the chance to ask a sales genie for 1,000 people to sell, who would you ask for? You don’t have to guess—let the D-Model help you pinpoint the answer that will get you the best results.
Understand and Create Value
Understand how to create value for your audience and communicate your unique value through your positioning, messaging and more.Â
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Technical
Tutorial
Long Guide
Quick Read
What Does It Mean to Differentiate Yourself in the Marketplace? (A Lesson from Microeconomics.)
What does it mean to differentiate your business from your competitors’, and where does marketing fit into this puzzle? You might be surprised by the answer.
Strategic Marketing
Dive deep into digital marketing strategy and learn the foundations and more advanced concepts that will help you build a long-term, sustainable marketing engine.
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Technical
Tutorial
Long Guide
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How to PIP: The GBB Media Guide to Identifying Problems
Do you know the worst way to get your business unstuck? Doing random stuff. First you need to know what problem you’re solving. Enter PIP…
Chapter 1: The Sectors and Structure Overview
Discover the structure of the digital farm and how the sectors work at a high level. Plus, get a customized roadmap for your digital farm journey.
Why Is It So Hard to Tie Organic Digital Marketing to Results?
If you’ve been wondering why ROI is so elusive, you’re not alone. In this special edition of the CQ Series, we’re diving deep into the uncomfortable underbelly of organic digital marketing.
Introducing Digital Farms
If you want to avoid stagnation in 2025 and beyond, it’s time for you to adopt a new mindset in your approach to digital marketing: the digital farm framework.
Lead Generation and Client Acquisition
Get insights, strategies, and tactics that you can apply to build your client acquisition system.
Color Key
Technical
Tutorial
Long Guide
Quick Read
What Is Sales-Enabling Content?
Tired of hard selling? Good. So are we. In this article, our founder introduces sales-enabling content as your new best friend in sales and marketing.
Why Am I Not Getting Leads Despite Posting Content?
Posting content will lead to leads… right? Not exactly. Find out the lesson a CFO learned the hard way, so you can avoid money-draining traps in content marketing.
All Things Content Strategy and Creation
Get frameworks and methodologies for creating valuable content and delivering it to the right audience. Plus, learn the different types of content and how to create them.
Color Key
Technical
Tutorial
Long Guide
Quick Read
Our Framework for Interest-Based Content Creation (with Examples for CFOs)
Get our step-by-step framework for generating content that your ideal audience actually wants to stop scrolling for.
How Do I Actually Reach My Target Audience, Not Peers, on LinkedIn?
If LinkedIn feels like an echo chamber that’s sealing you off from reaching your ideal audience—this post is for you.
What Is Sales-Enabling Content?
Tired of hard selling? Good. So are we. In this article, our founder introduces sales-enabling content as your new best friend in sales and marketing.
Stories
Indulge in rich stories with deeper meanings. Whether you just want a tea break from the world or are looking for metaphors to ponder, you’ve come to the right place.
The Adventurer with No Map
A scholar wished to travel the world. The problem was, he had no map…
The Merchant and the Four Döppelgangers
Long ago, an ink merchant arrived at a town of scholars. But would selling his ink be that easy?
The Woman
The most beautiful woman you’ve ever seen shows up at the bar, but she’s already surrounded by suitors. How do you make your move?
The Hunter and the Farmer
A hunter and a farmer were both exceptionally skilled, but they each had one crucial problem they couldn’t solve alone…
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